Commercial and advertising photography

Image one: Heinz Ketchup Ad.
I really enjoy the look of this ad. I like the use of strong bold red colour it is signature to them and also reminds me of ketchup. I think the vines growing around the bottle is smart advertising as it gives the customer the idea that it’s fresh and natural. The “grown not made” is also a great slogan as it makes the product trustworthy. Overall I like the advertising of this product and the image.


Image two: Bulmers Cider Ad.

                                                
I like the general feeling this image portrays. It makes you want a cold bulmers on a hot day. I chose this product image because I thought the fresh apple and ice cold glass against the sunny background makes you miss summer and crave a cold bulmers. Relating a product to a Feary’s in situation is always smart advertising in my opinion. 



Image three: Fedex advertisement. 

   

Although this isn’t aimed at a certain product I really like the photo for this brand. The idea is well executed, the photo is simple and to the point. The colour story makes the brand name pop and the simple idea of a kid getting his toy quick is heartwarming. I chose this as I really like simple less busy advertisement photography.

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